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Board Director, CEO, Advisor.

I help leaders turn strategy into results.

I am a Board Director, CEO and advisor with 25 years experience in marketing, commercial strategy, and general management across consumer goods, technology, and circular economy businesses.

From L’Oréal to Google to a VC-backed startup, my career has been defined by transformation: transforming how global brands engage consumers digitally, transforming business models from unprofitable to sustainable, transforming operational disorder into systems that deliver results.

Over the course of my career, I’ve developed the systems and tools to identify and unlock business opportunities, moving from diagnosis to plan to execution fast. I’ve built high performance teams empowered to deliver and thrive in fast-paced environments. I love helping founders and CEOs to break down complexity, distill strategy into clear action plans that teams can get behind, and build a culture of accountability and positivity.

Gayle Tait

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How I Work

  • I serve on two public company boards e.l.f. Beauty (NYSE: ELF) and Jamieson Wellness (TSE: JWEL). I bring operating expertise across consumer, digital, and B2B SaaS, connecting board-level strategy to operational reality.

  • I partner with founders and CEOs to bring clarity to complexity. Together, we build go-to-market strategies, operational frameworks, and accountability systems that translate vision into executable plans.

  • I work with founders, CEO’s and Executives to advise them on business strategy, go to market, capital formation, and more.

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What Leaders Say

  • “Gayle brings together consumer intuition, digital depth, and a startup mindset. Her energy and optimism lift every conversation and add real value to our business.”

    Tarang Amin, Chairman & CEO, e.l.f. Beauty

    Tarang Amin, Chairman & CEO, e.l.f Beauty

  • “Gayle combines strategic vision with operational excellence and exceptional people leadership. She consistently exceeded ambitious business targets while cultivating one of the highest-performing organizations at Google Play”

    Doug Lucas, VP Commercial Operations, Google Play

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  • “Gayle leads with integrity, empathy, and transparency. She is a highly engaged, data-driven operator who earns respect and credibility at all levels. She empowers and elevates her team, joyfully celebrating their successes (no win is too small), addressing challenges openly, and motivating others with her characteristic enthusiasm and humor."

    Natalya Davick, CFO, Trove

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  • “Gayle is that uncommon operator—emotionally tuned, data-obsessed, and whip smart. She chews through hard problems with real grit and delivers decisions that move the business.”

    Andy Ruben, Chair & Founder, Trove Recommerce

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